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dc.contributor.authorRoyo-Bordonada, Miguel Angel 
dc.contributor.authorLeón-Flández, K
dc.contributor.authorDamian, Javier 
dc.contributor.authorBosqued-Estefania, Maria Jose 
dc.contributor.authorMoya Geromini, Maria Angeles 
dc.contributor.authorLopez Jurado, Lazaro 
dc.date.accessioned2020-03-30T11:51:35Z
dc.date.available2020-03-30T11:51:35Z
dc.date.issued2016-08
dc.identifier.citationPublic Health , 137, 88-94es_ES
dc.identifier.issn0033-3506es_ES
dc.identifier.urihttp://hdl.handle.net/20.500.12105/9362
dc.description.abstractOBJECTIVE: To examine the extent and nature of food television advertising directed at children in Spain using an international food-based system and the United Kingdom nutrient profile model (UKNPM). STUDY DESIGN: Cross-sectional study of advertisements of food and drinks shown on five television channels over 7 days in 2012 (8am-midnight). METHODS: Showing time and duration of each advertisement was recorded. Advertisements were classified as core (nutrient-rich/calorie-low products), non-core, or miscellaneous based on the international system, and either healthy/less healthy, i.e., high in saturated fats, trans-fatty acids, salt, or free sugars (HFSS), according to UKNPM. RESULTS: The food industry accounted for 23.7% of the advertisements (4212 out of 17,722) with 7.5 advertisements per hour of broadcasting. The international food-based coding system classified 60.2% of adverts as non-core, and UKNPM classified 64.0% as HFSS. Up to 31.5% of core, 86.8% of non-core, and 8.3% of miscellaneous advertisements were for HFSS products. The percentage of advertisements for HFSS products was higher during reinforced protected viewing times (69.0%), on weekends (71.1%), on channels of particular appeal to children and teenagers (67.8%), and on broadcasts regulated by the Spanish Code of self-regulation of the advertising of food products directed at children (70.7%). CONCLUSIONS: Both schemes identified that a majority of foods advertised were unhealthy, although some classification differences between the two systems are important to consider. The food advertising Code is not limiting Spanish children's exposure to advertisements for HFSS products, which were more frequent on Code-regulated broadcasts and during reinforced protected viewing time.es_ES
dc.description.sponsorshipThis Project has been supported by the Spanish Health Research Fund of the Institute of Health Carlos III (Project grant number ENPY 1015/13) and the Spanish Consumers Organization (OCU).es_ES
dc.language.isoenges_ES
dc.publisherElsevier es_ES
dc.type.hasVersionSMURes_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectChildhood obesityes_ES
dc.subjectFood advertisinges_ES
dc.subjectMarketinges_ES
dc.subjectNutrient profilinges_ES
dc.subjectTelevisiones_ES
dc.subject.meshAdvertising es_ES
dc.subject.meshChild es_ES
dc.subject.meshChild, Preschool es_ES
dc.subject.meshCross-Sectional Studies es_ES
dc.subject.meshHumans es_ES
dc.subject.meshModels, Theoreticales_ES
dc.subject.meshNutritive Value es_ES
dc.subject.meshSpain es_ES
dc.subject.meshTime Factors es_ES
dc.subject.meshUnited Kingdom es_ES
dc.subject.meshFood es_ES
dc.subject.meshTelevision es_ES
dc.titleThe extent and nature of food advertising to children on Spanish television in 2012 using an international food-based coding system and the UK nutrient profiling modeles_ES
dc.typejournal articlees_ES
dc.rights.licenseAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.identifier.pubmedID27039267es_ES
dc.format.volume137es_ES
dc.format.page88-94es_ES
dc.identifier.doi10.1016/j.puhe.2016.03.001es_ES
dc.contributor.funderInstituto de Salud Carlos III 
dc.identifier.e-issn1476-5616es_ES
dc.relation.publisherversionhttps://doi.org/10.1016/j.puhe.2016.03.001es_ES
dc.identifier.journalPublic healthes_ES
dc.repisalud.centroISCIII::Escuela Nacional de Sanidades_ES
dc.repisalud.centroISCIII::Centro Nacional de Epidemiologíaes_ES
dc.repisalud.institucionISCIIIes_ES
dc.relation.projectIDInfo:eu-repo/grantAgreement/ENPY 1015/13es_ES
dc.rights.accessRightsopen accesses_ES


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Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Este Item está sujeto a una licencia Creative Commons: Attribution-NonCommercial-NoDerivatives 4.0 Internacional