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dc.contributor.author | León-Flández, K | |
dc.contributor.author | Rico Gomez, Ana | |
dc.contributor.author | Moya Geromini, Maria Angeles | |
dc.contributor.author | Romero-Fernández, M | |
dc.contributor.author | Bosqued-Estefania, Maria Jose | |
dc.contributor.author | Damian, Javier | |
dc.contributor.author | Lopez Jurado, Lazaro | |
dc.contributor.author | Royo-Bordonada, Miguel Angel | |
dc.date.accessioned | 2020-03-25T08:53:42Z | |
dc.date.available | 2020-03-25T08:53:42Z | |
dc.date.issued | 2017-09 | |
dc.identifier.citation | Public Health. 2017 Sep;150:121-129. | es_ES |
dc.identifier.issn | 0033-3506 | es_ES |
dc.identifier.uri | http://hdl.handle.net/20.500.12105/9322 | |
dc.description.abstract | OBJECTIVE: To evaluate compliance levels with the Spanish Code of self-regulation of food and drinks advertising directed at children under the age of 12 years (Publicidad, Actividad, Obesidad, Salud [PAOS] Code) in 2012; and compare these against the figures for 2008. STUDY DESIGN: Cross-sectional study. METHODS: Television advertisements of food and drinks (AFD) were recorded over 7 days in 2012 (8am-midnight) of five Spanish channels popular to children. AFD were classified as core (nutrient-rich/low-calorie products), non-core (nutrient-poor/rich-calorie products) or miscellaneous. Compliance with each standard of the PAOS Code was evaluated. AFD were deemed to be fully compliant when it met all the standards. RESULTS: Two thousand five hundred and eighty-two AFDs came within the purview of the PAOS Code. Some of the standards that registered the highest levels of non-compliance were those regulating the suitability of the information presented (79.4%) and those prohibiting the use of characters popular with children (25%). Overall non-compliance with the Code was greater in 2012 than in 2008 (88.3% vs 49.3%). Non-compliance was highest for advertisements screened on children's/youth channels (92.3% vs. 81.5%; P < 0.001) and for those aired outside the enhanced protection time slot (89.3% vs. 86%; P = 0.015). CONCLUSIONS: Non-compliance with the PAOS Code is higher than for 2008. Given the lack of effectiveness of self-regulation, a statutory system should be adopted to ban AFD directed at minors, or at least restrict it to healthy products. | es_ES |
dc.language.iso | eng | es_ES |
dc.publisher | Elsevier | es_ES |
dc.type.hasVersion | SMUR | es_ES |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Childhood obesity | es_ES |
dc.subject | Children | es_ES |
dc.subject | Food advertising | es_ES |
dc.subject | Marketing | es_ES |
dc.subject.mesh | Advertising | es_ES |
dc.subject.mesh | Beverages | es_ES |
dc.subject.mesh | Child | es_ES |
dc.subject.mesh | Child, Preschool | es_ES |
dc.subject.mesh | Cross-Sectional Studies | es_ES |
dc.subject.mesh | Food | es_ES |
dc.subject.mesh | Food Industry | es_ES |
dc.subject.mesh | Humans | es_ES |
dc.subject.mesh | Marketing | es_ES |
dc.subject.mesh | Spain | es_ES |
dc.subject.mesh | Television | es_ES |
dc.subject.mesh | Social Control, Informal | es_ES |
dc.title | Evaluation of compliance with the Spanish Code of self-regulation of food and drinks advertising directed at children under the age of 12 years in Spain, 2012 | es_ES |
dc.type | journal article | es_ES |
dc.rights.license | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.identifier.pubmedID | 28675833 | es_ES |
dc.format.volume | 150 | es_ES |
dc.format.page | 121-129 | es_ES |
dc.identifier.doi | 10.1016/j.puhe.2017.05.013 | es_ES |
dc.description.peerreviewed | Sí | es_ES |
dc.identifier.e-issn | 1476-5616 | es_ES |
dc.relation.publisherversion | https://doi.org/10.1016/j.puhe.2017.05.013 | es_ES |
dc.identifier.journal | Public health | es_ES |
dc.repisalud.centro | ISCIII::Escuela Nacional de Sanidad | es_ES |
dc.repisalud.centro | ISCIII::Centro Nacional de Epidemiología | |
dc.repisalud.institucion | ISCIII | es_ES |
dc.rights.accessRights | open access | es_ES |