TY  - GEN
AU  - Sarria-Santamera, Antonio
AU  - Cortes-Blanco, M
AU  - Elder, John
PY  - 2001
SN  - 1135-5727
UR  - http://hdl.handle.net/20.500.12105/9230
AB  - The majority of tobacco advertisement in Spain is directed at youth. This advertisement, carried out on several fronts, is particularly effective with young people. In the present work we analyze different advertising efforts involved in the ad...
LA  - spa
PB  - Ministerio de Sanidad y Consumo (España)
KW  - Adolescent
KW  - Advertising
KW  - Child
KW  - Humans
KW  - Spain
KW  - Tobacco Industry
TI  - Análisis de la campaña publicitaria de la marca de tabaco Fortuna durante el bienio 1999-2000
T2  - Analysis of the publicity campaign of the tobacco brand Fortuna in 1999-2000
TY  - research article
ER  -