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dc.contributor.authorLeón-Flández, Karimen
dc.contributor.authorRoyo-Bordonada, Miguel Angel 
dc.contributor.authorMoya Geromini, Maria Angeles 
dc.contributor.authorBosqued-Estefania, Maria Jose 
dc.contributor.authorLopez Jurado, Lazaro 
dc.contributor.authorDamian, Javier 
dc.date.accessioned2020-03-23T09:02:44Z
dc.date.available2020-03-23T09:02:44Z
dc.date.issued2018-07
dc.identifier.citationInt J Public Health. 2018 Jul;63(6):733-742.es_ES
dc.identifier.issn1661-8556es_ES
dc.identifier.urihttp://hdl.handle.net/20.500.12105/9301
dc.description.abstractOBJECTIVES: To analyse marketing techniques used in television advertisements of food and drinks (AFDs) directed to children, and their nutritional quality. METHODS: This is a cross-sectional study of television AFDs directed to children in Spain over 7 days in 2012. Primary appeal, persuasive and nutritional marketing techniques, and links to Internet were registered. The foods were classified according to their nutritional quality using an international codification system and the UK nutrient profile model. Frequency of AFDs using marketing techniques and percentages for unhealthy products were calculated. RESULTS: Taste and fun were the main primary appeals used. Persuasive and nutritional marketing techniques and links to Internet were used in 61%, 68.5% and 65.2% of AFDs, respectively. These techniques were more common during weekdays, enhanced protection time slots and on channels with particular appeal to children. More than two-thirds of AFDs using these techniques were for unhealthy products, reaching 96.2% of AFDs with premium offers and gifts. CONCLUSIONS: There is an extensive use of marketing techniques in television AFDs directed to children in Spain. Most products advertised were unhealthy, so stronger governmental regulations are required.es_ES
dc.description.sponsorshipThis project was supported by the Spanish Health Research Fund of the Institute of Health Carlos III (Project ENPY 1015/13).es_ES
dc.language.isoenges_ES
dc.publisherSpringer es_ES
dc.type.hasVersionSMURes_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/*
dc.subjectChildrenes_ES
dc.subjectFood advertisinges_ES
dc.subjectFood marketinges_ES
dc.subjectMarketing techniqueses_ES
dc.subjectTelevisiones_ES
dc.subject.meshAdvertising es_ES
dc.subject.meshChild es_ES
dc.subject.meshCross-Sectional Studies es_ES
dc.subject.meshHumans es_ES
dc.subject.meshInternet es_ES
dc.subject.meshMarketing es_ES
dc.subject.meshNutritive Value es_ES
dc.subject.meshPersuasive Communication es_ES
dc.subject.meshSpain es_ES
dc.subject.meshBeverages es_ES
dc.subject.meshFood es_ES
dc.subject.meshTelevision es_ES
dc.titleMarketing techniques in television advertisements of food and drinks directed at children in Spain, 2012es_ES
dc.typejournal articlees_ES
dc.rights.licenseAtribución-NoComercial-CompartirIgual 4.0 Internacional*
dc.identifier.pubmedID29500473es_ES
dc.format.volume63es_ES
dc.format.number6es_ES
dc.format.page733-742es_ES
dc.identifier.doi10.1007/s00038-018-1085-7es_ES
dc.contributor.funderInstituto de Salud Carlos III 
dc.description.peerreviewedes_ES
dc.identifier.e-issn1661-8564es_ES
dc.relation.publisherversionhttps://doi.org/10.1007/s00038-018-1085-7es_ES
dc.identifier.journalInternational journal of public healthes_ES
dc.repisalud.centroISCIII::Escuela Nacional de Sanidades_ES
dc.repisalud.centroISCIII::Centro Nacional de Epidemiologíaes_ES
dc.repisalud.institucionISCIIIes_ES
dc.relation.projectIDInfo:eu-repo/grantAgreement/ENPY015/13)es_ES
dc.rights.accessRightsopen accesses_ES


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Atribución-NoComercial-CompartirIgual 4.0 Internacional
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